Seriously guys? Open your eyes! It's people like you that make MTB development so slow! Have your opinions on the look,but I'm pretty sure 99% aren't professional frame designers.don't judge a book by it's cover. Maybe something radical and new like this is what it takes to progress mountain biking,I think this design is very promising.keep in mind that's also the 1st Prototype,their has been another,and we will probably see a third. Many proto dj frames look like the inside of your Bowles after eating taco bell. Give it some time.this will be a standard frame designs in a few years I'm betting. All I know is I'm getting one ASAP. Think what you want,but make sure you know what your talking about first, cheers.